The SRITC Team

Jenny Milne, SRITC Founder & Director


SRITC was started by Jenny, a successful and proven transport specialist with extensive experience in delivering projects and programmes from origin to completion. She has worked in the transport sector for over two decades and has always had a passion for rural communities and those that travel within it.

Jenny helped run a family business which focused on technology and innovation in transport, whilst also lecturing in social policy and politics. Today Jenny sits (as a volunteer) on a Scottish Government Working Group representing rural and communities for a £2million fund called, Mobility as a Service Investment Fund (MIF), along with undertaking a part time PhD on rural transport whilst also working.

Jenny was invited as a volunteer to a Department for Transport group which is specifically examining the challenges and opportunities to rural counties in England in order to create a strategy which will guide a £20million fund for rural projects.

Jenny also founded Cairngorms Connected in 2015, a rural Mobility as a Service (MaaS) project which involves an array of stakeholders from Chambers of Commerce and communities through to transport providers.

In 2019 Jenny sourced funding to develop the research both in the Cairngorms and also in Inverurie, Aberdeenshire focusing on user needs, demands, mobility gaps and solutions. Her passion and drive are key elements behind the convention in giving rural communities the specific voice on mobility and transport that is required.

Consequently, the convention is a platform for policy makers, communities and businesses to engage and collaborate to help address the inequalities and challenges that currently exist.

Alex Reid, Director


With over 25 years of experience in marketing and business development working within the technology sector, Alex uses this expertise to help shape SRITC's growth strategy. This includes setting out funding/investment plans, partnership development, and marketing programmes.  

On a day to day basis, Alex manages all of SRITC's online and offline marketing, IT, and bookkeeping activities. 

Alastair McInroy, Director


Ally is CEO at Technology Scotland, the industry association for Scotland’s Enabling Technology Sector and home to MaaS Scotland, a network of over 70 public and private sector organisations who share a vision to develop and deploy Mobility as a Service solutions in Scotland.

Through his work with MaaS Scotland, Ally believe strongly that MaaS has much to offer when considering support for rural economies, offering a chance to improve efficiency and access to often limited transport networks while integrating improved on demand services.

Rachael Murphy, Director


Rachael believes that some of the most successful community transport schemes are found in rural Scotland which was part of her motivation for deciding to join SRITC and use her knowledge and connections to help us build our community and create meaningful changes to the delivery of rural and island transport services. 

Outside of SRITC, Rachael's day job is Strategy Manager for SEStran where she supports the design and delivery of sustainable transport programmes across South East Scotland.