Meet the Team



Jenny Milne - Founder 


Jenny is the founder of SRITC and has worked in the transport sector for over two decades fueled by her passion for all things rural. 

Jenny helped run a family business which focused on technology and innovation in transport, whilst also lecturing in social policy and politics. Alongside running SRITC, Jenny is undertaking a part time PhD on rural transport and sits on a Department for Transport working group which is examining the challenges and opportunities facing rural counties in England in order to create a strategy which will guide a £20million fund for rural projects.  

Jenny also founded Cairngorms Connected in 2015, a rural Mobility as a Service (MaaS) project which involves an array of stakeholders from Chambers of Commerce and communities through to transport providers.  In 2019 Jenny sourced funding to develop the research both in the Cairngorms and also in Inverurie, Aberdeenshire focusing on user needs, demands, mobility gaps and solutions.  

Email Jenny at This email address is being protected from spambots. You need JavaScript enabled to view it.

Alex Reid - Director

 Alex Reid Headshot

With roots on the family farm on the Isle of Arran and over 25 years of experience working across the technology sector, Alex has plenty of first hand experience of bringing together a diverse range of stakeholders to collaborate on designing and implementing solutions to complex challenges. 

Outside of SRITC, Alex works at the Energy Technology Partnership (ETP) where he leads their work on Zero Emissions Mobility.  A role that is focused on strengthening research and development collaborations between industry and academia in Scotland, and stimulating economic and social growth across transport supply chains.

Email Alex at This email address is being protected from spambots. You need JavaScript enabled to view it.

Dr Alastair McInroy - Director 


Ally is CEO at Technology Scotland, the industry association for Scotland’s Enabling Technology Sector and home to MaaS Scotland, a network of over 70 public and private sector organisations who share a vision to develop and deploy Mobility as a Service solutions in Scotland.

Through his work with MaaS Scotland, Ally believe strongly that MaaS has much to offer when considering support for rural economies, offering a chance to improve efficiency and access to often limited transport networks while integrating improved on demand services.

Email Ally at This email address is being protected from spambots. You need JavaScript enabled to view it.

Rachael Murphy - Director


Rachael is Director for Scotland with CoMoUK, the UK charity for the public benefit of shared transport. CoMoUK has a workplan of activities funded by Transport Scotland, and works to strengthen shared transport by working with operators, communities, stakeholders and government. Shared, public and community transport are lifelines for rural communities and Rachael believes strongly in the role of SRITC in reducing rural reliance on the private car.

Who attends/involved

We have a variety of organisations (third sector and voluntary), service and transport providers, users, businesses, local communities, Government organisations attending the Convention as well as the Cafes. With the introduction of the Online Cafes, the audience is truly global. It is not unusual to cover 15hrs of time differences (Australia to America) when we open at 10am. This great mix of people represents rural areas and interests and every day is a school day.